David Rodnitzky is founder and CEO of 3Q Digital, a position he has held since the Company’s inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up.
Titans: How many advertising platforms are you currently using?
Rodnitzky: Around 10
Titans: Which advertising platform has provided you with the “best” performance?
Rodnitzky: Google and Facebook
Titans: What are some data analysis tools you’re currently using?
Rodnitzky: DMP, Attribution, BI, data enhancement and data uploading.
Titans: Do you believe video works well for performance marketing campaigns?
Rodnitzky: The jury is still out. I think it works for MAI for mobile games for sure. For other areas, it is hit and miss.
Titans: What type of attribution window do you usually use? What are your general thoughts on attribution?
Rodnitzky: Depends on the channel. I’d say 30 days is probably a good average though.
Titans: How do you and your team analyze data?
Rodnitzky: We use free tools like the AdWords and Facebook UIs and Google analytics, and then 3rd party tools like DMPs. And of course excel – gotta use excel!
Titans: What’s the most challenging part of the reporting process for you and your team?
Rodnitzky: Garbage in, garbage out. Feeling confident about the data is always a challenge.
Titans: What would your dream analytics tool look like?
Rodnitzky: DMP + Attribution + Analytics + BI, all in one.
Titans: How many hours a month do you and your team spend on reporting?
Rodnitzky: Really hard to say, but the easy answer is probably “too many”.
Titans: What do you think has changed in the world of growth marketing in the past few years?
Rodnitzky: Consumers have spread out across multiple devices and channels, so being omnichannel is no longer just a nice-to-have feature set for a marketing team.
Titans: What do you think is going to sneak up on the market that no-one sees?
Rodnitzky: I think a lot of media buying will be automated.
Titans: What companies and technologies are you excited about?
Rodnitzky: Companies: Snapchat and RTB Media, of course! Technologies: anything in AR or VR.
Titans: What types of things do you care about when running hundreds of thousands of dollars in adspend?
Rodnitzky: Primarily ROI. Just making sure it is profitable for clients!